By Ken Sakamoto, Star-Bulletin
Dressed for an outing in the park, our model mutt
wears a cap in Easter pastels, $9, and coordinating
booties to keep his paws clean, $20.



Putting on the dog

Doggonit!
Just because you're a canine
doesn't mean you have to
run around naked

By Burl Burlingame
Star-Bulletin

It used to be the differences between animals and humans were easy to spot. We walk upright. Well, so do ostriches. We make and use tools. So do otters. We follow insane political agendas. So do termites. We wear clothes. And now your dog may be panting after that kicky leather bomber jacket in the local pet store.

Dressing up animals is a custom with a long history. The actual start date is 31 B.C., when Cleopatra said to Mark Antony, "I think my asp needs warming. Maybe I'll wrap him in this blouse. Ouch!"


By Ken Sakamoto, Star-Bulletin
For those cool evenings, a knitted sweater, $15.35.
Fashions courtesy Petland. Dalmatian courtesy Liberty
House. Other dogs courtesy Amelia Burlingame.



In the meantime - and we're talking roughly 2,028 years of meantime - animal wear has been primarily ornamental. Nice tassels for the rajah's elephant. A luxuriant horse blanket for Napoleon's horse. A cozy little sweater for Dorothy Parker's horrid little dog. That kind of stuff.

But in the last couple of years, pet wear has moved from under-the-counter to the front display window. You can get sweaters, shoes, hats, diapers, chain mail, all pet-sized, as if Poochie wasn't anthropomorphisized enough around the house.

We checked out Petland and Pet's Discount Warehouse, a couple of the larger pet stores, and picked the items shown here. (Yes, most of the animals are fake.)


By Ken Sakamoto, Star-Bulletin
Your dog can stand in for the Easter Bunny with
these plush rabbit ears, $12.



"It's mostly been within the last two or three years," said Cindy Miura, assistant manager at Petland. "Now it's a major part of our business, which is why it's right in front of the store.

"What sells the best - after the usual collars and leashes - slickers and sweaters. And people dress up their pets for parties and animal walks. I guess they're more fashion-conscious than they used to be, or the pets have become their children."

A few notations to keep in mind:

This is only a small sampling. There is lots of pet wear out there, and it's all priced somewhere between the low of a Kathie Lee Gifford sweatshop product and the high of Barbie toy clothes.

Virtually all of it is for dogs, and most of that is for small and medium-sized dogs. This is the principle of natural selection at its best. Small dogs are generally lap dogs, house dogs, pampered dogs. "The majority, you'll notice, are itty-bitty, frou-frou dogs," said Bonnie Batchelor, corporate manager at PDW. "It's a real attention-getter when you're walking your dog."

Some of it is designed to aid your pet in the great outdoors, and makes a certain amount of sense. Booties to protect his tender paws while hiking on a'a lava. A sunshade to keep him from squinting. In hiking areas that are zoned only for pack animals, a backpack so dogs can haul their own food. A camouflaged parka for when your dog is playing paintball.


By Ken Sakamoto, Star-Bulletin
Glenn Benedictor of Pet's Discount Warehouse holds a
Maltese puppy sportily outfitted in a $4 visor.



At Petland, shoes range from the Daba Doo ($34.95) to Duke's Dog Fashions ($20.09) to Cool Paws ($25.59), all of which look like golf-club covers.

Sweaters come in various sizes and shapes. A Royal Pet Designs sweater, for example, is $15.35 in a size 10.

Don't know your pet's size? The packages have a guide on the back, broken down by breeds. An airedale is a size 22; a chihuahua is a size 6 or 8. All you need to know is your dog's breed, and "poi" is not listed.

At Petland, visors run about $11; caps about $8; tank tops about $6; slickers about $13. Animal Clothiers makes a useful DayGlo road-crew vest for $21.45. Doggiduds flannel shirts run $24.69.


By Ken Sakamoto, Star-Bulletin
How much is that bomber jacket in the window?:
$14 to $36, depending on the size of your pooch,
at Pet's Discount Warehouse.



At Pet's Discount, jellybean sweaters (shaped to fit your wiener dog) are $12.99; Puddles raincoats are $8.99; various Signatures Fashion Pet Collection shirts are $16.75 to $22.75. Dog Talk Ts are $8.15, and bear slogans like "CyberDog - Reach Me at .com*woof-woof" and "Bone to Be Wild" and "Ask Me About My Owner - She's Available!"

And the most inglorious accessory of all - fake bunny ears for about $12. Have your parents or your spouse ever tried to dress you as another species?

Back to the leather bomber jackets. What do dogs really think of leather? Do they admire the texture, the color, the suppleness of leather? Or do they think of leather as the package that hamburger comes in?




Text Site Directory:
[News] [Business] [Features] [Sports] [Editorial] [Community]
[Info] [Letter to Editor] [Stylebook] [Feedback]



© 1997 Honolulu Star-Bulletin
http://starbulletin.com