Not quite, but the Hawaii Visitors and Convention Bureau has dropped the warrior image for its publications and has told its members to do the same.

"King Kamehameha" is out and a new rainbow-colored "Hawai'i" logo is in, the HVCB says.

In its latest membership newsletter, the HVCB advised all members who use the warrior logo to drop it and start using the Hawai'i logo.

Members occasionally use an HVCB logo in advertising or letterheads to show they are members.

The warrior won't disappear, however. "It will still be used for destination markers," said Gail Chew, HVCB vice president of communications.

Chew said the warrior is still the HVCB's corporate emblem and as such will be used on the corporate seal. It also is used for awards for special honors and recognition ceremonies, she said.

The HVCB's advertising agency, Ogilvy & Mather Hawaii, said the new logo was created by independent calligrapher Glenn Yoshiyama. Agency executive Susan Sunderland said the agency and the designer were guided by a set of objectives drawn up by the visitor agency. An HVCB manual says the new logo conveys four ideas - "primitive, adventure, romance and contemporary."

"At a glance, people will be able to recognize HVCB's logo when used in any context," it says. A logical conclusion since the logo is mostly the word Hawaii.